Product Description

Paolo Rossello was born in La Spezia and from early age he started customizing new and vintage garments. He moved to Florence, where he studied architecture, and continues to manufacture custom garments; the growing success of its creations convinces Paul to focus on his passion. The new headquarter will be Bologna and the cultural melting pot of the city is the stimulus that pushes Paul to set up a laboratory where, now, he works full time to the creation of customized vintage garments sold in the clothing stores in center of the city.
In 1985 was born P.A.R.O.S.H. (Paolo Rossello Second Hand) and it was presented with an experimental collection inspired by Cindy Lauper. Finally Paolo express himself in his own way, revisiting military shirts and Saharan jackets and elaborating a real mix of old and new style that makes Paolo the forerunner of an ironic haute-couture giving new life to items that live a new story. The easy-chic flavour of his total-look uses the sartorial touch creating customized outfits and it will be is now the hallmark of all creations; they seems “souvenirs” inspired by distant worlds that blend irony and research in a perfect combination.
Today the brand moved from the original second-hand image to a contemporary one, creating looks for those who look for a sartorial sophistication in their daily use clothes, that can be transformed for any occasion into a valuable, stylish and versatile dress. Thisi is possible thanks to the quality of materials and craftsmanship of details and embroideries; each piece a unique garment. The curiosity have always characterized the seasonal collections; the game is an attitude and the infinite recombinations the main rule. P.A.R.O.S.H. taste is “fusion” for high-quality fabrics and for recovery of the simplicity of shapes, without sacrificing precious detail; the exuberance of the innovative creations that met with success continues to rise.