Product Description

Laura Biagiotti, born in Rome under the sign of Leo, is one of Italy’s greatest fashion designers. Since 1980 she has lived and worked in the Roman countryside, in the 11th century Marco Simone Castle that was lovingly restored to its ancient splendor after years of patient renovation, together with her husband Gianni Cigna, who passed away prematurely in August 1996. Laura Biagiotti’s interest in fashion began in the Sixties when she followed in the footsteps of her mother Delia Soldaini Biagiotti, the founder of a fashion atelier. Laura Biagiotti is famous around the globe for her extraordinary fashions: the New York Times dubbed her the “Queen of Cashmere” due to her love for this precious yarn that she has used since her first collection with a refined, unusual approach, evolving into a dimension of style unheard of at the time.
Each year Biagiotti Group presents over 70 fashion and accessories collections such as the pret-à-porter line Laura Biagiotti, the junior line Laura Biagiotti Dolls, and lingerie, handbags and leather goods, sunglasses and optical eyewear, scarves, umbrellas, hosiery, hats, men shirts, footwear and home collection.
Laura Biagiotti is considered the Ambassadress of the Italian Fashion around the world, for having started commercial and cultural relationships in many countries. On April 25, 1988, a unique event in fashion history took place in Beijing, when 30 Chinese models presented the most significant creations in the career of Laura Biagiotti, the first Italian designer to stage a fashion show in China. Approximately 125 outfits paid homage to the precious raw materials for which China has been rightfully famous for centuries: cashmere and silk. On February 5, 1995, the legendary doors of the Great Theater of the Kremlin opened to Laura Biagiotti: the first Italian designer to stage a fashion show in Moscow in the old headquarters of the PCUS. Her fashion show was an event that linked Italian fashion and culture with the great Russian nation. In 1997, Laura Biagiotti was invited to bring her fashions to Cairo for a charity benefit organized by the Egyptian Red Cross.. The “Biagiotti Day” was celebrated on July 13, 2004, and for the first time in her career, Laura Biagiotti presented her fashion show in Rome on the Piazza del Campidoglio. An important event for Biagiotti Group and children’s fashion took place in November 2006 in Dubai: the Laura Biagiotti Dolls collection presented its first fashion show in the United Arab Emirates and was a huge success. In 2010 Laura Biagiotti has been invited to exhibit some of her most significant creations at the Italian Pavillion of the Shanghai Expo, the most visited after the Chinese Pavillion, with over 7 milion of visitors.