Descrizione prodotto

“Distance from conformism”. These short, essential and unequivocal words express the soul of the cashmere clothing for women’s wear line, produced and distributed by Marielle Srl, a Florence-based company with sixty years of heritage in the sign of absolute excellence . These words intentionally recall the name of the owner of the company, Andrea Distante, 48 years old, who grew up in the laboraratory of the family, which soon became a solid and established company. In 2012, Andrea Distante decides to create his corporate brand, which bears his name, assigning its creative direction to the fashion designer Siglinda Paoletti . “I wish that every woman could wear beautiful clothes understanding what they really are without considering whom and what they represent”. In total harmony with the actual approach to fashion, the wishes of Andrea Distante define with utter precision the spirit of the line and at the same time the reasons that led to its birth. Contemporary style and simplicity, flexibility and fluidity in the use of the outfits included in this well articulated collection, immediacy and linearity of formal definitions, ease and fit comfort. These are the coordinates within the DNA of “Distante Cashmere” finds and develops its expressions season after season, especially purity and nobility of the material as the essential feature which makes possibile interpretations constantly “in progress”, thanks to sophisticated processes and continuous experiments, at the same time accurate, unique and ” courageous”. Therefore the line expresses a perfect balance between a love for the product and its timeless interpretations – with a pure handcfraft flavor – and a hi-tech attitude firmly projected in the Third Millennium. “The look should never predominate the personality of the bearer. On the contrary, it should underline hemphasize and enhance it naturally , without forcing it”. The words of Siglinda Paoletti clarify what kind of woman the project “Distante Cashmere” is conceived for. The woman who chooses this line for herself knows that she can count on her good inclination to awareness, autonomy and maturity in her proper taste. Irony and spirit of independence, as well, to be “far from conformism”, without forgetting that the modular nature of the collections and the interaction among its outfits make possible endless and totally free combinations, with the pleasure of playing with the different pieces. It is a game of elegance, in the best sense of the term, based on the certainty of the incomparable quality of the material. “Distante Cashmere” is deeply rooted in its territory, a human landscape defined by its aptitude for beauty as well as for a deep human know how. At the same time the brand is largely represented all over the world, thanks to a targeted and selective distribution which focuses on the high-end multi-brand shops. Exports constitute 70% of its total revenue. Alongside Italy, the brand has established itself in several countries within the European Union – France, United Kingdom and Greece -, in the main Far East markets like Japan and Korea, as well as in the leading nations of Eastern Europe, Russia and Ukraine. Furthermore the next future speaks of a decisive debut in Milan. “Distante Cashmere” is in its fourth season of existence, but behind the brand there are six decades of deep passion for the quality of the product expressed by the experience and the daily activity of Marielle Srl, the manufacturer of this line. The beginnings of the company are marked by the production of children’s knitwear, later came the women’s collections and the more and more intense cooperation with the brands which represent the contemporary Italian and international glamour which commit the creation of their own cashmere outfits to Marielle, an authentic center of a network of laboratories distributed in the area and in the regions immediately around Tuscany which work exclusively for the “housemother.” It is family history which thanks to “Distante Cashmere” knows a new, compelling chapter, for the most part yet to write and tell.